May 18, 2017
by Brian Rice, Creative Director Starsoft

UX Design in Simple Terms

So you’ve probably heard of the term UX (User Experience) Design, but are maybe not too familiar with the details involved in this, or what separates this from UI (User Interface) Design? So we thought we would provide a bit more insight into UX Design in it’s most simplest form.

User experience design isn’t a new term, in-fact it’s been around since the Early nineties when Donald Norman coined the phrase when joining Apple.

User Experience Design is the process of enhancing the customers loyalty and satisfaction by improving the usability, ease of use and pleasure in in the interaction between the customer and the product. There are no flawed users, but we do have flaws in how a product can work for a user.

There are many levels to UX design and the details of the process you follow will depend on a number of things: The Project, the Client, the Budget, and the Deadlines as well as many more. We’ve separated these levels into a few major groups, but how you use and master these is up to you.

1.  Strategy

This shapes the goals of the project and what the organisation is trying to achieve.


2.   Research

The research phase can be the most varied as this depends on the complexity of the project. We start here by applying different research methods;


3.   Analysis


4.   Design

The Design process is made up of quite a few key items but essentially we want to put ideas in front of users, gather feedback, refine them and repeat.


5.   Production

The production phase is where the Hi-Fidelity design and prototyping takes place.


There is a lot more involvement in UX than just stated above but this should give you a base understanding of where to start.